Meet Our Team
At Semmax Financial Group, you get more than just a financial advisor; you get a team of professionals, all of whom are experts in their field. And all with one goal, to make sure you have the retirement you deserve.
Jay Tyner, RFC®
Founder
Driven by an innate desire to help secure a bright future for the retirement demographic, Jay founded Semmax Financial Group in the Greensboro, North Carolina, area. He brings 20 years of experience helping this segment of the population protect its legacy. Dedicated to addressing its clients’ unique and diversified financial needs, Semmax Financial Group can assist with everything from retirement planning and wealth transfer strategies to charitable gifting and 401(k) coaching.
Matt Landon, CFP®
CEO
Matt joined the Semmax team as an Advisor in January 2017. A Winston-Salem local he grew up in the Triad and feels a passion to help others in the local community, he is a CFP®, a licensed insurance agent and has passed the Series 65 securities exam. He is a graduate of UNC Greensboro with a bachelor’s degree in Kinesiology and a double minor in English and History. Matt has a passion for learning and feels that knowledge applied is incredibly powerful; he loves to connect with clients and share why their unique plan has been tailor-made to their specific needs.
Rebecca Johnston, RFC®
Director of Operations
Michael Sellers, CFP®
Financial Advisor
Kyle Leonard, CFP®, MBA
Financial Advisor
Larry VanLandingham
Financial Advisor
Larry graduated from Liberty University with a Bachelor of Science degree in Finance. After starting in the retail banking industry, he experienced the effects of family and friends not preparing for their retirement years. He realized his heart was drawing him to help people prepare for their financial future. He passed his Series 66 exam and obtained his North Carolina Life and Health Insurance and North Carolina Medicare Supplement/Long-Term Care Licenses. He also has 35+ years of client service experience to help others with their financial needs. Larry is studying for his CFP® designation at The American College of Financial Services, to be an even better resource for his clients.
Jordan Shinsky, CFP®
Financial Advisor
As a Financial Advisor, Jordan adds to the personal connection Semmax has with our clients and family culture. In addition, he has passed his Series 66 exam, FINRA Series 7, and obtained his North Carolina Life Insurance License.
Jonathan Short
Financial Advisor
Jonathan joined the Semmax team after having worked in banking as a Broker Agent having passed the FINRA 6 and 63 Exams and afterward in the insurance industry as both an Insurance Agent and Adjuster. He passed his Series 65 Uniform Investment Adviser Law Exam and obtained his NC Life and Health Insurance license in 2016. Over the course of his career, Jonathan’s passion has been to work with people to make a positive difference for them and help them achieve their various financial goals in many different aspects of life.
Marc Snodgress
Agent
Marc is the owner of Elder Planning Services and has been a member of the National Association of Insurance and Financial Advisors since 1986. He evaluates the need for insurance, retirement and estate-planning protections for families nearing retirement while educating them on the various income planning tools available to them. Marc has helped over 1,000 families develop their own individualized savings and retirement accounts based on the unique needs of this new phase of life.
Robin Tyner
Consultant
After working in a corporate environment, Robin dedicated 18 years to homeschooling her three children. In 2009 she began assisting with her husband’s dream of building a company that has the best interest in mind of those close to retirement; a company they could trust. While she has suffered with Lyme’s disease for 22 years, God has blessed her with the opportunity to serve others through various avenues: Wife, mother of 3, grandmother of 2, owner, and employer.
Tamela Ingram
Paraplanner
Tamela joined the Semmax team in January of 2019. She is a graduate of Bob Jones University, earning a Bachelor of Science degree in Business Administration, with a concentration in Finance. She has 16 years of administrative experience in the mortgage insurance industry, along with bookkeeping, tax preparation, and sales experience.
Adam Ricci
Paraplanner
Adam joined Semmax in September of 2020 and is a graduate of Houghton University, where he studied Business Administration. He is part of the paraplanin team to help serve new and existing clients. As a native of Western New York, Adam is a huge Buffalo sports fan. Adam is fluent in Portuguese and married his Brazilian wife, Iris, in 2013. Together they have three boys, whom their lives revolve around.
Jeanette Flynn
Client Services & Transfer Specialist
Jeanette is a Client Services & Transfer Specialist at Semmax Financial Group. Originally from Florida, Jeanette obtained her certification in Business Occupation Administration from Charlotte Vocational Technical Center, NC Real Estate Brokers License from Superior School of Real Estate, and her NC Notary Public from Wake Technical Community College.
Keyana Rhodie
Client Services & Transfer Specialist
Michael Ardoline
Client Services & Transfer Specialist
Jen Land
Client Care Specialist
Jen is a Client Care Specialist at Semmax Financial Group. Originally from Maryland, Jen moved to North Carolina to play basketball at Guilford College while studying Psychology and Elementary Education.
Diane Winter
Client Care Specialist
As a Client Care Specialist, Diane is an integral part of the Semmax team, dedicated to providing exceptional care and support to clients. Born in Indiana and having lived in the Midwest, deep South, and Washington DC area, she has called North Carolina home since 2001. Throughout her career, Diane has worked as an administrative professional in the legal, sales, financial, and academic fields.
Taylor Self
Marketing Specialist
Clifford Peake
Digital Consultant
As a digital marketing and communications specialist, Clifford has built up a knowledge base and skill set that has enabled him to add value to and transform digital marketing, content marketing, and communications strategies within the financial services industry.
Cheryl Snodgress
Client Care Assistant
Cheryl is a licensed insurance agent and a graduate of Palm Beach Atlantic College with a Bachelor of Science degree in Behavioral Science. Cheryl is active in all areas of the company’s operation. She truly cares about each person they assist with retirement needs. Cheryl has been married to Marc for over 33 years. They are blessed with three children. Cheryl enjoys spending time with family, serving at her local church, singing and traveling.The minimum qualifications required for the Registered Financial Consultant (RFC) designation include four years of experience in the field of financial planning or financial services and certain education and ethical requirements. The education requirement can be satisfied in one of the following ways: 1) holding a Bachelors’ degree in a Business, Finance, or Economics related field; 2) holding the AAMS, CFA, CFP, ChFC, CLU, CPA, EA, JD, or LUTCF professional designation; 3) holding a Series 65 Securities license, a Series 6 and 63 Securities license, a Series 6 and 66 Securities license, a Series 7 and 63 Securities license, or Series 7 and 66 Securities license; or 4) holding a life insurance license. The education curriculum is required to have included an examination process. The candidate must also have the required licenses necessary for his or her mode of practice. The ethical requirements include the following: 1) the candidate must have a sound record of business integrity without suspension or revocation of any professional licenses, and must be in good standing with all licensing bodies and organizations; 2) the candidate must subscribe and adhere to the International Association of Registered Financial Consultants Code of Ethics; 3) the candidate must complete the application to become an RFC in its entirety and pay the appropriate application fee; 4) the candidate must complete a minimum of 40 hours per year of Professional Continuing Education in the field of personal finance and professional practice management, with four hours every two years being devoted to ethics; and 5) the candidate must annually provide assurance of continued compliance and operation.
