Crystal is an experienced Marketing Content and Digital Manager with a passion for blending professional marketing expertise with personal interests. With over 20 years of experience creating impactful content strategies and executing innovative marketing campaigns, she specializes in creating content strategies that connect with audiences, drive engagement, and build meaningful relationships. With expertise in both traditional and digital marketing channels, she thrives on developing compelling content that resonates with target audiences and drives brand growth.
A firm believer that great marketing isn’t just about business—it’s about connecting people—Crystal brings a personal touch to all aspects of marketing. Whether it’s creating content that resonates with diverse communities or using data-driven strategies to enhance online presence, she incorporates the principles of authentic storytelling and value-driven marketing into everyday life.
Outside of work, Crystal stays connected with the digital landscape through personal projects, building a personal brand, and engaging with digital communities. This hands-on experience allows her to stay in tune with the latest trends, tools, and technologies, which are then brought back into her professional work to create campaigns that feel authentic and impactful. She believes that marketing is more than just a career—it’s a way of life that helps tell stories, foster connections, and inspire action, both online and in the real world. By aligning personal passion with professional purpose, she is always thriving to create marketing solutions that resonate on a deeper level.
Crystal and her husband, Scott, have been married for over 25 years. They reside in Clemmons, NC, where they have lived for more than 16 years, appreciating the balance of country living with easy access to the city. Together, they enjoy spending time with their two sons, Tyler and Marshall, as well as their two dogs, Buddy and Tito, and their cat, Tipsy. In their leisure time, they cherish moments with family and friends. They especially enjoy riding the trails on their ATVs.