Meet Our

Team

Our entire team of certified professionals and dedicated staff work diligently to ensure that you focus more on your life and less on your money.

Matt-Jay

Our Standard of Service

The Team Approach

Simply put, Semmax is a maximum standard for service. Our clients are always covered by the team approach, offering access, resources and clear communication every step of the way. We want to offer the highest level of service for this important part of life.

Jay Tyner, RFC®

Founder | Registered Financial Consultant®

Meet Jay Tyner, the visionary leader of Semmax Financial Group with more than two decades of experience in financial services. Since day one, he has remained dedicated to helping retirees secure their financial future by focusing on personalized strategies to help maximize returns while minimizing risks. His knowledge and skills are widely shared and recognized, with insights featured in top publications like CNBC and The Wall Street Journal. Beyond his advisory role, Jay is committed to empowering individuals and the community through education, hosting a popular financial show and authoring the bestselling book “Tsunami Proof Your Retirement.”

Jay Tyner, RFC®
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Matt Landon, CFP®

CEO

Matt joined the Semmax team as an Advisor in January 2017. A Winston-Salem local, he grew up in the Triad and feels a passion to help others in the local community. He is a CFP® professional, a licensed insurance agent and has passed the Series 65 securities exam. He is a graduate of UNC Greensboro with a bachelor’s degree in kinesiology and a double minor in English and history. Matt has a passion for learning and feels that knowledge applied is incredibly powerful; he loves to connect with clients and share why their unique plan has been tailor-made to their specific needs. Matt and his wife, Kristen, have been married since 2015. They are active in their church, where Matt serves as a deacon, and they have two rescue dogs. He is also an endurance athlete who enjoys competing in half marathons and triathlons. In his free time, Matt enjoys reading, running and volunteering with his church.

Meet Our Team

Michael Sellers, CFP®

Financial Advisor

Kyle Leonard, CFP®, MBA

Financial Advisor

Larry VanLandingham, CFP®

Financial Advisor

Jordan Shinsky, CFP®

Financial Advisor

Jonathan Short

Chief Compliance Officer, Investment Advisor Representative

Josh Miller

Josh Miller

Operations Manager

Marc Snodgress

Agent

Tamela Ingram

Paraplanner

Jeanette Flynn

Client Services & Transfer Specialist

Keyana Rhodie

Client Services & Transfer Specialist

Michael Ardoline

Client Services & Transfer Specialist

Jody McGaffigan

Client Services & Transfer Specialist

Traci Jarvis

Traci Jarvis

Client Care Specialist

Cheryl Snodgress

Client Care Assistant

Emily Swanson

Chief Marketing Officer

Taylor Self

Marketing Specialist

Crystal Hughes

Crystal Hughes

Marketing Content & Digital Manager

Clifford Peake

Clifford Peake

Digital Consultant

Robin Tyner

Consultant

We Support Our

Community Partners

As a fellow small business owner with employees and neighbors in the community, each member of the Semmax team is dedicated to local charities that serve and impact people in need. Semmax Financial Group has been honored to support these charitable organizations:

  • Habitat for Humanity of Forsyth County
  • Second Harvest Food Bank
  • Senior Services of Forsyth County
  • Make-A-Wish Foundation
  • Wounded Warrior Project
  • Children’s Cancer Patients Support
  • Jenna Foundation
  • Radiate Student Ministry
  • Salvation Army Angel Tree
  • Honduras San Pedro Sula Church building fund
  • The Children’s Home
  • Alzheimer’s Association, A Ride to Remember
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Supporting Our Communities

Charities of 2025

As we advance into 2025, our commitment to giving back to our community remains unwavering. This year, we are proud to continue our support for the Children's Home Society of North Carolina and introduce our new partnership with Samaritan's Purse, focusing on aid for those impacted by last year's devastating hurricane in Western NC.

Samaritan's Purse: Rebuilding Lives in Western NC
New to our charitable endeavors this year is Samaritan's Purse. This esteemed organization is renowned for its disaster relief efforts, and we are honored to partner with them. Our focus with Samaritan's Purse will be on assisting those affected by last year's hurricane in Western NC. The storm caused widespread devastation, displacing families and wreaking havoc across numerous communities. There is still so much work to be done to rebuild homes and lives. Together with Samaritan's Purse, we aim to provide essential support and resources to help these communities recover and thrive once again.

GET INVOLVED!
Your generous donations and support make all of this possible. Be on the lookout for emails and information at our events on how you can participate and give to these worthy causes. Thank you for being a part of our mission to make a difference in the lives of those who need it most.

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Our Charity Focus

CHILDREN’S HOME SOCIETY OF NC

In 2023, Semmax Financial Group raised $17,430 for Children’s Home Society of NC (CHSNC), which will contribute to the sponsorship of the adoption of a child. Semmax has a special connection with CHSNC – Semmax Advisor Jonathan Short and his wife Anna adopted their twins, Colin and Madeline, through the organization.

CHSNC’s mission is “to promote the right of every child to a permanent, safe and loving family.” We look forward to partnering with them again in 2025 and hope you will consider donating toward our goal of $12,000. We will accept donations for CHSNC throughout the year at various events and workshops. If you would like to donate at any time, you can make a check payable to “Children’s Home Society of NC” and send it to our office at 1447 Trade Mart Blvd., Winston-Salem, NC 27127, and we will ensure CHSNC receives it.

Take the Next Step

Take a step toward the peace of mind of knowing a team of professionals is looking out for your financial future.
Schedule a complimentary meeting to get to know our team or register to attend an educational event, today.

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