Meet Our

Team

An entire team of professionals and dedicated staff with one goal — your retirement.

Matt-Jay

Our Standard of Service

The Team Approach

Simply put, Semmax is a maximum standard for service. Our clients are always covered by the team approach, offering access, resources and clear communication every step of the way. We want to offer the highest level of service for this important part of life.

Jay Tyner, RFC®

Founder | Registered Financial Consultant®

Meet Jay Tyner, the visionary leader of Semmax Financial Group with more than two decades of experience in financial services. Since day one, he has remained dedicated to helping retirees secure their financial future by focusing on personalized strategies to help maximize returns while minimizing risks. His knowledge and skills are widely shared and recognized, with insights featured in top publications like CNBC and The Wall Street Journal. Beyond his advisory role, Jay is committed to empowering individuals and the community through education, hosting a popular financial show and authoring the bestselling book “Tsunami Proof Your Retirement.”

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Matt Landon, CFP®

CEO

Matt joined the Semmax team as an Advisor in January 2017. A Winston-Salem local, he grew up in the Triad and feels a passion to help others in the local community. He is a CFP® professional, a licensed insurance agent and has passed the Series 65 securities exam. He is a graduate of UNC Greensboro with a bachelor’s degree in kinesiology and a double minor in English and history. Matt has a passion for learning and feels that knowledge applied is incredibly powerful; he loves to connect with clients and share why their unique plan has been tailor-made to their specific needs. Matt and his wife, Kristen, have been married since 2015. They are active in their church, where Matt serves as a deacon, and they have two rescue dogs. He is also an endurance athlete who enjoys competing in half marathons and triathlons. In his free time, Matt enjoys reading, running and volunteering with his church.

Meet Our Team

Emily Swanson

Chief Marketing Officer

Michael Sellers, CFP®

Financial Advisor

Kyle Leonard, CFP®, MBA

Financial Advisor

Larry VanLandingham, CFP®

Financial Advisor

Jordan Shinsky, CFP®

Financial Advisor

Jonathan Short

Financial Advisor

Marc Snodgress

Agent

Robin Tyner

Consultant

Tamela Ingram

Paraplanner

Jeanette Flynn

Client Services & Transfer Specialist

Keyana Rhodie

Client Services & Transfer Specialist

Michael Ardoline

Client Services & Transfer Specialist

Jody McGaffigan

Client Services & Transfer Specialist

Jen Land

Client Care Specialist

Diane Winter

Client Care Specialist

Taylor Self

Marketing Specialist

Clifford Peake

Digital Consultant

Cheryl Snodgress

Client Care Assistant

We Support Our

Community Partners

As a fellow small business owner with employees and neighbors in the community, each member of the Semmax team is dedicated to local charities that serve and impact people in need. Semmax Financial Group has been honored to support these charitable organizations:

  • Habitat for Humanity of Forsyth County
  • Second Harvest Food Bank
  • Senior Services of Forsyth County
  • Make-A-Wish Foundation
  • Wounded Warrior Project
  • Children’s Cancer Patients Support
  • Jenna Foundation
  • Radiate Student Ministry
  • Salvation Army Angel Tree
  • Honduras San Pedro Sula Church building fund
  • The Children’s Home
  • Alzheimer’s Association, A Ride to Remember
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Our Charity Focus

CHILDREN’S HOME SOCIETY OF NC

In 2023, Semmax Financial Group raised $17,430 for Children’s Home Society of NC (CHSNC), which will contribute to the sponsorship of the adoption of a child. Semmax has a special connection with CHSNC – Semmax Advisor Jonathan Short and his wife Anna adopted their twins, Colin and Madeline, through the organization.

CHSNC’s mission is “to promote the right of every child to a permanent, safe and loving family.” We look forward to partnering with them again in 2025 and hope you will consider donating toward our goal of $12,000. We will accept donations for CHSNC throughout the year at various events and workshops. If you would like to donate at any time, you can make a check payable to “Children’s Home Society of NC” and send it to our office at 1447 Trade Mart Blvd., Winston-Salem, NC 27127, and we will ensure CHSNC receives it.

Take the Next Step

Take a step toward the peace of mind of knowing a team of professionals is looking out for your financial future.
Schedule a complimentary meeting to get to know our team or register to attend an educational event, today.

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