KRISTEN WILLIAMS

Kristen Williams is a storyteller who loves the full arc, from the first spark of a campaign idea to seeing it come to life and connect with real people. As Senior Content Marketer, she brings both structure and creativity to Semmax's content strategy, finding satisfaction in every stage of the journey from concept to execution.

Kristen holds a degree in Travel, Tourism & Business Admin from UNC Greensboro. She spent a decade teaching yoga teachers internationally and across multiple states, followed by four years fundraising and storytelling for the animal welfare community, a career path that has made her a sharper, more empathetic communicator at every turn. She's hiked the Camino de Santiago and the Inca Trail, scuba dived from Belize to Bali, watched the sunrise over Angkor Wat, and stood on the cliffs of Nazaré as surfers took on waves the size of buildings. At home in Winston-Salem, she tends her garden, enjoys running, reading, and sharing life with Michael (they eloped in Ireland) and their dog Ghost.

She lives by a simple statement: "explore, dream, discover." It's a spirit of curiosity and courage she brings to the work she does every day.